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For us, Social Media and SEO are two different things, but these are two seeds in the same pot. There is a communion between the two.
Many marketers also do not focus on social media for SEO either. And the main reason is the marketer’s lack of understanding. How is social media gets integrated with search engine optimization? Your SEO expert can delve into the strategies that can bring out value in your life.
But the fact is, Social media can give a push to the SEO moves. And the ways are many. And, if you think that sharing your content on social is the only thing you can do, then you are wrong. You are killing your SEO.
If you are not bringing social media and SEO in conjunction, there are chances that you are risking your organic branding and content traffic.
And you require that traffic if you need to achieve that scalable growth.
But thankfully, there are just a few ways to ascertain that you have integrated your social media and social strategy.
And these tips can give you the most of your social media each time you use it.
As per SearchMetrics, there was a strong indication of the relationship between the social signals and rankings on Google.
However, social signals are constant. And, these signals are the indicators when it comes to formulating a great social media and SEO strategy. If you get more shares, you will also be more likely to get backlinks, one of the factors to ensure search engine rankings.
And this is the main reason why social media should be something that you should concentrate on every single day.
So how social media strategy is hurting your SEO and how the way you can fix it.
Getting links is becoming a problem
Sometimes, social media does not get as much credit as it should get. And, often does not get the same attribution credit for conversions as it is one of the main touchpoints. Secondly, it is also not attributed to the backlinks as your blogger can see your post.
But it is not the case, as social media is one of the appropriate ways to seize backlinks. Marketers use this method countless times to drive social shares and get content in front of high-profile sites.
Social sharing and SEO are not as much about the shares as about the number and the impact they create. It means that if you are getting 1,000 shares on social media, but if only 999 is from low profile sites, it will not impact.
The objective of social media to get backlinks is to get your content in front of the readers. And in front of those who are running blogs that are generating millions of visitors.
Optimizing your profiles is difficult for you
One of the biggest mistakes in social media that could impact the rankings is the lack of efforts for optimizing profiles. And this can affect your profile. If you cannot optimize profiles, you could land up with fewer clicks, social and less organic traffic.
It is because why people like to bid on branded PPC terms. They wanted maximum SERP so that they could achieve search queries from all the branded companies and clicks.
What does Your CEO have to say about your Marketing Strategies?
The majority of the CEOs believe that social media is best for establishing reputation and building engagement with customers, but not effective as a core marketing strategy.
These are drivers of a set of metrics pushing towards conversions and sales. It is not the marketer’s expectation, people had to spend maximum time utilizing metrics like clicks, impressions, and shares. They are tired, why social media could be a strategy to get the CEO on board.
So for all that matter, why do you think CEO could get disenchanted with social media? Much of it depends on its ability to connect social media metrics with the metrics that matter to CEO and conversions and sales. Many CEOs expect that marketing should impact their bottom line.
They reported their three top priorities new customers, increased sales, and sales lead generation. It is not surprising that it is not easy to convince them of the importance of social media if they cannot visualize how it is impacting them what they care about the most.
But, there are reasons quite enough that having a social media strategy can impact your business.
Social media does not cost much to target consumers
You can get highly targeted website traffic from Facebook, which is as little as $0.13 on an average per click.
The average cost per click on Google Adword can go between $1 to $2, as you could be paying 20 times more.
Parameters set by social advertising are so comprehensive that you can easily get exposed to your niche audience. If you are not adopting social media strategy, you are paying too much for your digital marketing campaigns.
Consumers would always like to have access to their brands
Are you aware that a person checks their phone approximately 150 times per day? Since consumers are addicted digitally, they expect to get fast and easy access to the brands. But by not having a social media strategy, these users feel ignorant.
